The Beginning of a New Era

The Beverage Market - Market Potential

• Non carbonated alternative beverage market growing rapidly
•  Diet drinks rank among the top growth beverage categories
• Competition in the non carbonated segment consolidating and merging
• US trend towards sugar-free, low calorie/carb diets

Key Growth Factors
Consumers spent more than $25 billion on ‘wellness drinks’ in 2005, making up 12% of all soft drink spending across the US and Europe. The market represents a major opportunity for consumers to choose non carbonated beverages with greater regularity.

The non carbonated beverage market is consolidating and alternative drink brands are becoming a sought after commodity for the majors.

Alternative beverages and premium functional beverages are shaping the course of the beverage industry as a whole by taking business from sodas and other traditional diet drinks.

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